We are excited to tell you that our campaign, ‘La butaca más resistente’ (The most resilient armchair), won Silver at the Publicity Festival CdeC in San Sebastian. The festival brings together all of the Spanish publicity industry.
All of the mothers and fathers of our ‘aladinos’ sit in this blue armchair next to the hospital bed, so we wanted to pay homage to all of them in this campaign. For once, they are the protagonists. We were able to make it happen thanks to the creativity and solidarity from McCann.
If you want all the details about this campaign, watch this VIDEO.
If you want to collaborate, text BUTACA to 28014*.
*Messaging rate of 1.2€ (included donation to the NGO). SMS Messaging for the collection of funds in this solidarity campaign managed by Altiria TIC, www.altiria.com, and the Asociación Española de Fundraising, www.aefundraising.org, nº. atn. clte. 902 00 28 98, apdo. correos 36059 – 28080 Madrid. Collaboration from: Movistar, Vodafone, Orange, Yoigo, Euskaltel y Telecable.