The Healer (Lo Que De Verdad Importa)
“Lo Que De Verdad Importa” has started a charity movement around the world. Give the DVD as a gift and join the movement!
Paco composed the final song in the movie and dedicated it to Paul Newman and his amazing vision: the Serious Fun Children's Network
The movie’s premiere attracted the attention of many of our friends, as well as media outlets
Clea Newman, Paul Newman’s daughter, joined us to promote the movie. She appears in the photograph next to the former Education Minister Íñigo Méndez de Vigo
Thanks to the movie’s earnings in Spain, 1,000 children with cancer will get to enjoy an incredible week at the summer camps for sick children created by Paul Newman
7 organizations in Colombia, Mexico, Panama, and Costa Rica are receiving important donations
Lo Que De Verdad Importa (The Healer in English), Paco Arango’s second movie, hit theaters on February 17, 2017. The movie was promoted without a huge premiere event o superstars on long, red carpets. But all over Spain, in lots of universities, in a slew of companies, and in the minds of hundreds of individual people, an idea was formed – it was worth going to see the movie because all the earnings would be donated, for the first time ever, to a good cause.
And an incredible thing happened: theaters were packed on the release day. More theaters wanted to show the movie, media outlets called non-stop, and some outlets published news about this never-before-seen phenomenon, with one writing, “Even if you don’t believe it, there’s a Whatsapp chain message asking you to see a Spanish movie.”
In Spain, Lo Que De Verdad Importa reached more than 475,000 viewers and raised 2.7 million euros at the box office – both smashing records!
The wave of charity created by Lo Que De Verdad Importa swept around all of Spain. Thanks to the movie’s earnings, 1,000 children with cancer from all around Spain will get to enjoy an incredible week at the summer camps for sick children founded by Paul Newman, the Serious Fun Children’s Network, over the next 5 years.
More than 3.1 million viewers throughout the world
The wave of charity has already crossed the pond to Latin America. Lo Que de Verdad Importa has achieved huge success with audiences and at the box office in Mexico, Colombia, Costa Rica, El Salvador, Panama, and Guatemala.
- Mexico: More de 1.1 million viewers
- Central America: More than 294,00 viewers
- Colombia: More than 785,000 viewers
In total, 2.2 million viewers outside of Spain shared this caring journey with Paco Arango, and the movement is still going strong. Soon, the movie will arrive in theaters in Italy, Portugal, Brazil, the United States, Peru, Chile, Hungary, and Venezuela.
The movie is helping thousands of children in all of these countries through different NGOs that have signed an agreement to collaborate. The earnings will go towards organizations like:
- Central America: AYUVI, Hogar Padre Vito Guarato, Ayúdame a Vivir, FANLYC, ALCCI y Fundación Pro Unidad de Cuidado Paliativo
- Colombia: Fundación Sanar, Fundación Ellen Reigner y Fundación Pies Descalzos
- Mexico: Casa de la Amistad y Va por mi Cuenta
Just like he did with Maktub, Arango has created a fun and moving story for the whole family. Lo Que De Verdad Importa is a celebration of life, and a mix of comedy, drama, and magical realism. The DVD is the perfect gift, and also 100% charitable.
The movie tells the story of Alec, a mechanical engineer who just can’t get his life in order. When his electronics repair store is about to go bankrupt, a family member he never knew he had offers him the solution to his problems in exchange for Alec spending a year in Nova Scotia (Canada), the place where his ancestors came from. There, unimaginable things begin to happen.