The Publifestival awards gala, which took place on Tuesday, May 17th in Madrid, awarded two campaigns carried out in support of the Aladina Foundation.
The first prize was for “Best Social Value in Integrated Campaign, Best Effectiveness in Social Event, and Best Execution with Social Value in Social Project or Action” for the project Enhanced Reality, awarded to the agencies Havas Media Group and Contrapunto BBDO. A campaign aimed at raising funds to build the new Pediatric Oncology Area at Vall d’Hebron University Hospital. A joint project of the Small Foundation, A Bosch Foundation, and Aladina Foundation.
The second award was for “Best Social Value in Innovation” for the campaign “Granted Wish” by the agency Isobar (Dentsu Group), which allowed children with cancer to participate in the Three Kings Parade in Madrid. The Aladinos were provided with virtual reality glasses that fully immersed them in the wonderful world of the Night of the Kings, guided by the royal pages and surrounded by the processions of camels and elephants.