We are launching a super campaign to raise awareness about the importance of childhood cancer, The Smile Button!
The children with cancer that we care for at the Aladina Foundation have a secret: a button that helps them get through difficult times with a smile on their faces.
In these difficult times we live in, they thought we could all do with one. That’s why they have decided to share this very special button: The Smile Button.
A button that you can now use to feel better and to send a message to whomever you want… Are you up for it?
Enter THE SMILE BUTTON, send your message to whomever you want and help us spread the word about our campaign to raise awareness of childhood cancer.
Haven’t you seen our spot yet? PRESS PLAY!
The Smile Button represents the way in which sick children and adolescents relate to the Foundation, as an escape route that is present whenever they need it to provide them with the psychological, emotional and material support they may need. A real emergency button that the children and adolescents of Aladina now make available to society to help us overcome the difficult time we are going through.
This year, on World Childhood Cancer Day, it is more necessary than ever to remember the importance of supporting and raising the profile of children and adolescents with cancer. The COVID 19 pandemic has silenced the health drama experienced by cancer patients, especially children, due to delays in treatments and operations that are so necessary for them on the one hand, and on the other, the isolation they suffer in hospitals, hyper-protected against the possibility of a fatal contagion.