The characters of our childhood return to help children with cancer

One more year the Aladina Foundation launches an ambitious campaign to raise awareness about childhood cancer, #VuelvenPorLosNIños stars D’Artacán, Yupi, Miliki, the Lunnis, Lucrecia, Willy Fog, the Bruja Avería and Jordi Cruz, host of Art Attack.

The characters from our childhood have missed us very much, it had been a long time since they last saw us, because the children of that time grew up and stopped needing them. However, they have been forced to come back to tell us that now there are some children who need us all, they have more courage than all the adults combined, and they deserve all of us to give them our support. That is why the most endearing characters on television from the ’80s and ’90s have had to return, to tell us that perhaps those children have had them, but they have all of us, the entire society, all of us. And that together we can help them have the childhood they deserve.

Travel companions

#VuelvenPorLosNiños is the result of the work, enthusiasm and talent of great traveling companions who have put themselves in the hands of Aladina to together help children and adolescents with cancer and their families with a very special awareness campaign that today finally sees the light.

• The El Ruso de Rocky agency has been responsible for the idea and creative direction of the project; its selfless work for months has been key for the campaign to move forward.

• Spanish Television and the BRB International group have transferred the image rights of the characters starring in the campaign, so that the dissemination of all the campaign’s visual supports would be possible.

• The A3Media Group has given the Aladina Foundation free television advertising spaces, radio spots and digital spaces on its platforms in which the #VuelvenPorLosNiños spot will be broadcast during the first fifteen days of October.

• KISS FM will selflessly broadcast the campaign’s advertising spots throughout the month of October.

• Jordi Cruz and the singer Lucrecia star alongside the animated characters in the campaign in a selfless way. Both his work and his image have been transferred jointly. Javier Ruiz Caldera, film director, has directed the spot in a supportive and masterful manner.